REI Mock Advertisements

Each of these advertisements embody REI’s campaign of the outdoors while subtly promoting the benefits and perks of their membership. The middle poster could be interchangeable with each REI state location, while the other two are great for general promotion. It was important to incorporate an additional marketing aspect to the mock REI campaign. I used a simplistic but bold typeface, and a mountain background to tie with the theme of the winter catalog.

Designed in Indesign | Illustrator | Photoshop